How to Build a Successful Branded Community Without a Huge Audience, Big Budget, or An Exciting Product

Welcome to the 3rd of 3 frameworks for the month. You can read the sweet spot and the model for getting people to join and participate first. If you just

Asking For Help, Indirect Reciprocity, and Amanda Palmer

I remember my first week at the United Nations.  We didn’t have the budget (or time) to hire translators to convert a campaign into multiple

Breaking News

News stations and online publications do this a lot.  When a story is breaking in their field they add a 'breaking' tab. They post updates throughout the

Visit Reddit Again

The most popular community sites are the least attractive. There’s too much copy, no clear call to action, and few images.  Spend an hour browsing through

The ‘Sweet Spot’ Framework

I’m going to share the second framework we use to guide our client’s work. If you haven’t read last week’s post, click here. There’s a sweet

What Lies On The Cutting Edge Of Community Building?

Somewhere beyond platform features, being nice to members, and even metrics is the cutting edge of community building.  There’s a few people, perhaps just a

Customer Loyalty and ROI

Communities can improve customer loyalty.  But so can lower prices, spending more to create better products, improved customer service, transparent business practices etc… The challenge

November 11 – 12, 2015

Farmer’s didn’t invent the tractor, they were too busy farming.  When groups of people with similar backgrounds, goals, and experience get together they share small,

A Model For Getting People To Join and Participate In Your Online Community

Over the next few weeks, I want to share some of the models we use to grow communities and how you might be able to

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