Structuring Calls To Action Within A Community

When registered members visit your community landing page, what do you ask them to do? You can choose between four positive behaviours. 1) Ask a

An Abundance Of People With Questions

Most communities are matchmaking sites. You’re trying to match someone with a problem to someone who knows the solution.  There’s a critical mass about these

Referral Fee

An important question to ask anyone helping you build a community: “Do you get a referral fee if we buy from the vendor you recommend?”

Reasoning With Members

We justify our actions to ourselves using a scale of moral reasoning. We broadly like to think we’re taking any action for a greater good. However,

Add Status Signifier Fields To Every Member Profile

Profiles aren’t reflections of who we are, profiles are reflections of how we want to be seen by members of the group.  Profiles contain signifiers.

A Strategic Approach To Participating In A Community

You should participate in a community to gain influence.  Influence isn't your direct authority. Influence is your ability to make things happen. When you ask

Activity For The Sake Of Activity

Interviewing a member who doesn’t have anything interesting to say is a waste of time for you, the member, and the reader. If you’re going

Trolls Don’t Go To 4Chan

The best way to attract trolls is to declare war on trolls.  Can you imagine a more tempting target?  Declaring yourself a troll-free zone may

Summer Reading for Busy Community Pros

I imagine you’ll have plenty of time to read this summer. Here are some favourites from the past year.  1) Amanda Palmer – The Art

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