Month: April 2015

Who would you ask to watch your laptop for a moment? All things being equal, we pick the person most like us (looks, acts, speaks, thinks like

You can appeal to the more hardcore members. Remove the entry-level material, ask the more difficult, technical, questions, raise your standards for what’s an acceptable

Don't hope people will magically hear about the community, go find some people and tell them about it.  Don't hope visitors will magically decide to

Eric shares some incredible stats on Google+ Just 5.5% of Google+ users have ever made a post.  Of these: 84.9% made 1+ post 25.5% made

8 years ago, a digital consultant was hired by the United Nations to explain how we should do digital engagement.  His reported explained we needed to

It’s easy to be a back-seat driver. You give advice when you can focus on a single decision, with all the information on your lap.

There’s no rationale behind calling them ‘members’. That’s just the default.  Just by changing the name, you change the nature of participation. This is known

Rhinos and elephants have a thick skin, but it’s highly sensitive to insects and sunlight. They feel every insect bite and constantly coat themselves in

Webinar Tomorrow: At 10.30am PDT tomorrow (1.30pm Eastern, 6.30pm UK), I’ll explain 12 simple social psychology hacks to rebuild customer and employee loyalty. It’s my first