There’s no rationale behind calling them ‘members’. That’s just the default.
Just by changing the name, you change the nature of participation.
This is known as priming, it’s a simple and powerful tool.
Think of the different connotations in each of the following:
- Partners
- Collaborators
- Experts
- Participants
- Attendees
- Founders
- Advocates
- Contributors
- Professionals
- Insiders
- Editors
- Geniuses
- Supporters
- Elites
- Helpers
- Volunteers
- VIPs
- Friends
- Colleagues
- Troopers
- Seekers
If you want to change how people participate, change what you call them.
