You can appeal to the more hardcore members.
Remove the entry-level material, ask the more difficult, technical, questions, raise your standards for what's an acceptable response. You'll attract the most hardcore.
You can appeal to the masses.
Soften the topic's edges. Encourage more entry-level questions. Enable fun, lighthearted, questions. Accept opinions over evidence. You'll attract the newcomers.
You can take either path, just be clear which you're on.