Month: April 2014

The reaction is always the same. Every time we make a big change to a client's community, people get upset. Every single time.  You can

Over the years, a few dozen people have asked how to handle deaths in the community.  I can recall one story on the topic. The

Patrick writes a good, data-driven, post about the impact of the ‘introduce yourself’ post. You can break down the numbers below: I think he’s misinterpreting the

I recently researched and published a 5000-word post summarizing everything we know about why we should develop a strong sense of community. This includes the

We can split conversion theory into two schools of thought. 1) Quick and light. 2) Slow and heavy. These two approaches are personified by two

We advise our clients not to begin Buzzfeeding their community. Yes, you can create more content like Buzzfeed. You can create more top 10 27

Technology both helps and hinders community. It helps in the following ways: 1) Accessibility. Technology allows everyone in the world to participate. You don’t have

Lots of communities include a box like this: Unless you know who these members are, I don't think a box like this helps. In fact,