Showing Pictures Of Members Does Not Increase Conversion Rates

April 18, 2014Comments Off on Showing Pictures Of Members Does Not Increase Conversion Rates

Lots of communities include a box like this:

MembersboxUnless you know who these members are, I don't think a box like this helps.

In fact, less than half of the pictures are identifiable as real people. 

You can safely remove these boxes. They take up space and add nothing to the community.

Nobody visits a community, sees a bunch of unfamiliar faces, and decides to sign up. 

If newcomers are likely to know existing members (for example, their Facebook friends), then this might make a difference. Otherwise, just remove it. 

Far better to use this space to showcase just one member, well known personality, or a topical item people can get involved in right now. 

If you want to master the social science approach to building successful communities, sign up for our Professional Community Management course.

Registration is open now. The course begins on April 28th.

Comments Off
©2019 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.