Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Showing Pictures Of Members Does Not Increase Conversion Rates

Richard Millington
Richard Millington

Founder of FeverBee

Lots of communities include a box like this:

MembersboxUnless you know who these members are, I don't think a box like this helps.

In fact, less than half of the pictures are identifiable as real people. 

You can safely remove these boxes. They take up space and add nothing to the community.

Nobody visits a community, sees a bunch of unfamiliar faces, and decides to sign up. 

If newcomers are likely to know existing members (for example, their Facebook friends), then this might make a difference. Otherwise, just remove it. 

Far better to use this space to showcase just one member, well known personality, or a topical item people can get involved in right now. 


If you want to master the social science approach to building successful communities, sign up for our Professional Community Management course.

Registration is open now. The course begins on April 28th.

Leave a comment

Your email address will not be published. Required fields are marked *

Subscribe for regular insights

Subscribe for regular insights