I recently researched and published a 5000-word post summarizing everything we know about why we should develop a strong sense of community.
This includes the proven, researched, benefits of building a strong sense of community and the exact tactics you can use to achieve it.
This, I believe, is the holy grail of our work.
If we master this, everything we do will be better
You can find the post here: http://moz.com/blog/sense-of-community.
If you want to master the social science approach to building successful communities, sign up for our Professional Community Management course.
Registration is open now. The course begins on April 28th.