The Real Fallacy

In our experience the biggest problem isn't organizations expect members will use a platform if it exists (if you build it…), it's organizations believe their

CMXSummit And The New Frontier

Last week, David Spinks hosted the most important event in the history of online communities. Nine terrific speakers shared insights from psychology, habit formation, their

How To Use Social Science To Manipulate People Into Feeling A Strong Sense Of Community

We once did a workshop experiment which went like this: I asked people who believed that communities could be measured to a financial value to

Wisdom of Communities

In 2009, illusionist Derren Brown performed the miraculous feat of predicting the lottery numbers (after they drawn).  He claimed this was the wisdom of the

Become Better Informed Than 99% of Community Professionals

I spend every morning trawling through the latest research published about online communities looking to see the latest progress.  I read the latest research.  Here's

Establishing Early Group Norms

Group norms are established early by the founder. If you always expected newcomers to tell a short story about their biggest success/failure, it will soon

Simultaneous Development And Existing Audiences

Don’t wait for the platform to be completed before developing the community. Develop the community while you’re developing the platform. In fact, develop the community

Losing Uniqueness Is A Perceived Risk

Jang and Ko found members see a risk of sharing knowledge in communities; they are no longer seen as unique for possessing that knowledge.  Imagine

What Skills Should A Community Professional Master?

To host this event we made a big bet based upon a few assumptions: 1) You knew the basics of communities and wanted to learn about the advanced

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