Reach Out To 40 People Every Day

A community professional who contacts 40+ new, existing and/or, potential members every day rarely fails to build a community*. This might be by e-mail, phone,

Your Community Strategy Changes If You Have Lots Of Competitors

Your strategy will depend upon whether the community sector is mature or young. Both are outlined below. Mature community sectors  In mature community sectors, the

Employees and Knowledge Management Communities

In internal communities, employees will say they don’t have the time to participate. It’s more likely they’re afraid of participating. If you create something in

A Platform To Build Stars

When sectors overlap, new niches form. Initially, there is a period of chaos in these new niches. Nobody knows who the stars are. Nobody knows

How Active Do You Think Your Community Will Be?

If you have a forum, you need a lot of activity or it appears dead. The same is true with most feature-rich, paid-for, community platforms.

Avoid These Community Landmines

Over the year’s we’ve compiled a good list of reasons why communities fail. These are landmines to avoid during the community development process: A weak

Titles And Status

Karen writes intelligently about titles and status. Titles, Karen notes, are society’s way of conferring and measuring status of members. In the USA (and elsewhere),

3 Models For Building Large Communities

We can separate current community efforts into three distinct categories. These are the host-created model, audience-created model, co-creation model, or support-model. The Host-Created Model “We

All Community Professionals Should Be Accountable To Numbers

Chas left Runkeeper feeling burnt out. Key quote here: “Rigid, predictable, and constrained was how most of my days felt. Forced to respond to a certain number

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