Your Community Strategy Changes If You Have Lots Of Competitors

October 30, 2013Comments Off on Your Community Strategy Changes If You Have Lots Of Competitors

Your strategy will depend upon whether the
community sector is mature or young. Both are outlined below.

Mature
community sectors 

In mature community sectors, the following
holds true: 

  • A large % of those in the topic
    already participate in the communities (or…)
  • A large % of those most likely to
    participate in communities are already members of one
  • There are several large,
    established, communities
  • There are many niche, smaller,
    communities (crowded space)
  • The oldest communities are 10
    to 15 years old

Young
community sectors

In young community sectors, the opposite is
true: 

  • A small % of those in the topic
    (less than 10%) participate in communities
  • There are no significant,
    established, communities
  • Many potential niches remain
    open

These are the two extremes of one
continuum. Age of the topic and technological nature of the topic largely
determines these.  

 

Strategy
to match maturity

If you’re in a mature/crowded community
sector, you want to identify existing communities to sponsor/support, identify
smaller niches to satisfy, or identify specific things that people want to
achieve within the sector that require a collective effort. 

If you’re in a young community sector, you
want to create the first established community, quickly established a community
presence, and ensure all the key people are members or contributors to the
community.  

Your sector will probably be somewhere between
the two extremes. There may be niches available, but these may not be large
enough to be worthwhile. Hence, a support/nurturing existing communities might
prove a better strategy. 

Look at the existing community ecosystem,
survey members of the target audience, identify what % participate in
communities, identify the existing number of communities, then decide where you
lie in this continuum. Select a strategy to match. 

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE
GO TO THE CUTTING EDGE OF COMMUNITY BUILDING

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE
Please Select Membership Level to access more posts.

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select