Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

How Active Do You Think Your Community Will Be?

Richard Millington
Richard Millington

Founder of FeverBee

If you have a forum, you need a lot of activity or it appears dead.

The same is true with most feature-rich, paid-for, community platforms. If you don't have a large amount of activity, it looks dead. 

This isn't the case for a mailing list.

The e-mint mailing list can go days, perhaps weeks, without any activity.

For a forum, this would be a disaster, for a mailing list it's fine. The list is always there for people when they need it. 

More importantly, people don't see (or notice), the inactivity. The community comes to them (via e-mail), they don't come to the community. 

If you're not expecting huge amounts of activity, or you're looking to test your community before launch, use a simple mailing list. Once you've outgrown it, then move to something more substantial.

Many of the problems we stumble across can be solved by using a simple mailing list. 

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