Month: August 2013

Do you know what has the biggest impact upon whether a community will succeed or fail? It’s not the platform. A great platform helps, but

Some companies are too aware of themselves. They hide their own involvement in their communities. They don’t state who founded the community, or why the

If you succeed, you will have competitors. Some of these competitors will try to compete by offering better user experiences. Let them do this. Great

To launch a community you want a tiny, pinpoint  focus. You want to target a specific problem, passion, topic, or issue that heavily impacts a

A few observations here. Age has a significant impact in platform selection, tone of voice, and types of discussions initiated. Older audiences are more reluctant