August 7, 2013Comments Off on Conceptualization

Do you know what has the biggest impact upon whether a community will
succeed or fail?

It’s not the platform. A great platform helps, but many communities
thrive on old platforms.

It’s not what you do. It helps to be very proactive, but some
communities are thriving without any active management.

It’s the concept. Get the concept right and the community is almost
guaranteed to succeed. Get it wrong and nothing else you do matters.

Last month we did a webinar with Ning outlining how to create a
terrific community concept. You can watch the video here:

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