Month: June 2012

You’ve heard the Ravelympics story by now. The US Olympic Committee sent Ravelympics a cease and desist letter. Revelry responded by publishing the letter. When

Both badges and stickers are good idea. They’re even better when you can tie it into a topical event/occurance. Why not give all members a

The pacing (the speed at which new discussions appear) needs to suit the community's stage in the lifecycle. In inception-stage (new) communities, the pacing needs

If you want to increase activity in your community , who should you focus on? It's not your most active members. They're usually as active

If you’re trying to convert newcomers to regulars, you need to align the entire conversion process  around a single motivation. It’s tempting to treat the

Every extra click hurts your community. If you put your community behind a community tab, that hurts.  If your members have to click another tab

Tactics aren’t so important. Tactics change for every community. We have a massive playbook of tactics that have worked in a variety of communities. Processes

If you have low levels of participation, you need to identify if members are visiting but not participating, or if few people are visiting. The

Summer is coming up. If you haven’t read many community books, here is a list that will help you get started (in order of priority