When The Group Identity Is Attacked

June 29, 2012Comments Off on When The Group Identity Is Attacked

You've heard the Ravelympics story by now. 

The US Olympic Committee sent Ravelympics a cease and desist letter. 

Revelry responded by publishing the letter.

When a group we're a part of is attacked, we feel compelled to defend it. It's part of our identity. If the group fails, we take a blow to our own identity.

This strengthens the group identity. Even relatively minor threats, can lead to a huge response. 

The genius of Ravelry wasn't their response to the letter (although it was terrific), it was publishing and promoting the threat to the group identity. In doing so they galvanzed their audience. They strengthened the identity.

Those big threats to your community, can also be big opportunities. You can publish them, highlight them, and galvanize your community to act together. Threats to the profession, the broader ecosystem, or to individual members also work to galvanize and increase the group identity. 

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE
GO TO THE CUTTING EDGE OF COMMUNITY BUILDING

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE
Please Select Membership Level to access more posts.

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select