June 22, 2012Comments Off on Navigation

Every extra click hurts your community.

If you put your community behind a community tab, that hurts. 

If your members have to click another tab to see the latest activity, that hurts. 

If your members have to scroll down the page because a big graphic consumes your landing page, that hurts. 

These aren't minor annoyances. They're certainly not necessary evils. They're easily correctable problems which really improve the performance of your community. 

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