Year: 2011

InkPop is one of the best branded communities. It avoids the errors that sink most branded community efforts. Lets review what HarperCollins got right…  

Most branded communities fall victim to a crippling disease. It’s a disease spread largely by marketing folk. I call it the Big Launch Syndrome. The Big

Today, I’m delighted to announce the publication of a free 90-page eBook; The Proven Path. Most branded online communities are doomed. They’re on the wrong

There will always be people who claim they can build a community in a matter of weeks. One author published a book claiming she could

Imagine you have a community of 5000 active members. Not meaningless registered members, but active members. That means they actively participate once a month. That’s a

Here is a quick observation.  A lot of branded communities are very patronizing to their members.  Treat your members as if they are as smart

Some communities are huge. They have thousands, potentially millions, of members. They generate thousands of posts every day. What do you do with these communities?

Narrowing the scope is an effective tool to solve many community problems. It’s tempting to try to do too much. Your community might have multiple