Year: 2011

Don’t underestimate just how important getting that first contribution is. When someone joins your community, the very next page should be a single discussion or

When members of CoinTalk wanted a place to talk about stamps, Peter Davis launched StampExchange. When the members of the Rock and Roll Tribe wanted

The response to The Enemy was disappointing. It’s wrong, said many, to encourage your community to have an enemy. Saul Alinsky just snorted in his

I get asked this a lot. How do we make our content more palatable to a community? That’s the wrong question. The right question is

Yesterday I proclaimed that rules did nothing to change behaviour of a community. However, there is an exception. The exception is the exception (that’s not a

When you go to a bar, do you read the rules of the establishment before you enter? What about a café? Restaurant? Sports stadium? In

Can you see the mistake TripAdvisor made below? You want people to share their opinions on issues in your community. It stimulates activity and gets

A few weeks ago, I spoke at the London Social Media group. Its leader, Jorgen Sundberg, asked what should a meet-up group be doing to

Every time you need to use an incentive to get people to do something in the community, you’ve failed. There are two problems with incentives.