Why The Principles Of Community Development Don’t Apply To You

November 20, 2011Comments Off

…Because you’re a non-profit. 

…Or because you have difficult stakeholders.

…Or because you have a unique product.

…Or because you work in the B2B sector.

…Or because you know something very special about your audience.

…Or because you don't have a large budget.

Whilst I admire the tenacity of organizations who believe the long-established principles of community development will politely bend to their needs, it’s probably better to assume that the principles do apply to you. 

In fact, it’s a safe bet to assume that the principles of community development don’t care about your unique situation whatsoever.

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