Embrace Behaviour

It's easier to embrace your user's behaviour than try to change it.  If members want to talk about a specific topic, create an area of

Divide And Separate

Mixing various social media, online groups, customer lists into one place might make it easier to manage, but it ruins the unique identity of a

Milestones That Matter

Does anyone care if the group reaches 10,000 members? It’s an arbitrary number designed by our quaint use of the decimal system. Is the community

The Case Against Facebook As A Community Platform

People get upset when you claim Facebook is a bad community platform.  But the case is compelling. Lets look at some figures.  Of Coca-Cola’s 34

Member Lifetime Value

Ultimately, when the great tide of novelty recedes, it’s only members that have built relationships with each other that remain. They keep coming back to talk

Using Your Real Estate: A Quick Case Study

Look at GovLoop’s online community.  At the top are these blog posts:   They’re clearly not getting a good response..  Why have something which is

How To Find Major Issues To Boost Activity And Unite Your Online Community

Major issues help unite a community. They provide a source of activity and a reason for new members to join.  Identifying, promoting and escalating these

The Goal Of Community Management

The goal of the community manager is to continually progress the community through the community lifecycle. By progressing the community through the lifecycle you maximise

Easy -vs- Difficult -vs- Impossible – Exporting Data

There is a big difference between platforms where it is difficult to get your data out and platfoms where it is impossible to get your

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