Year: 2011

Organizations take a macro approach. When they want to interact with a group of people; they send a message to them all. That isn’t very

Your content should be consistent. Not boring, but consistent. Magazines have mastered this. When you buy a magazine you know that it will have top 10

If there is one single trait between communities that succeed and communities that don’t, it’s the passion of the person in charge. Communities developed by

If you wanted a successful marketing campaign, you would probably copy successful marketing campaigns. If you want a successful community, I suggest you copy successful

Recently I mentioned you need to plan your day in advance. You can only do this if you know how to prioritize your work. Which

If your employees wont participate in the community your creating, it’s usually a safe bet that your customers wont neither. If you can't get your

A tweet from a top celebrity isn’t going to create a sudden surge in people joining your community. However, a single e-mail from a respected

Would you like to join a new online community? I’m not so sure. Of the many reasons to join a community, new isn’t a strong

Don’t compete head on with an established community. You need a different angle. If there is already an established community in your sector you needs