Month: June 2009

World of Warcraft has millions of active members. That’s what happens when every member is encourage to join or start their own guild, tackle objectives

Every week review your community. What’s happened? What’s new? Who is new? What new opportunity emerged? What isn’t working? Just asking the questions should focus

The key to reviving a community is reinventing it. Give people a strong reason to return, not more of what it used to be. The

Moderation isn’t about filtering away the opinions you don’t like. That drives people away. Moderation is ensuring everyone who has an opinion contributes it. To

This week at the United Nations Refugee Agency we launched our Causes page. We’ve reached 50,000 members in just under 7 days, which is a

If you send a tweet to the UN Refugee Agency (@refugees), you might get a reply, you might not. We have 250,000 followers. That’s too

Susan recently sent me this screenshot of membership activity in her Yahoo group, Park Slope Parents. If you look closely, for the first 8 months,

I often lose business by being realistic about members projections. It’s not really losing. It’s saving several months of stress desperately trying to persuade 12,000

There is never a shortage of work you can do. You can engage with more individual members. You can introduce more members to each other.