The Unlimited Supply Of Important Work You Need Do

There is never a shortage of work you can do.

You can engage with more individual members. You can introduce more members to each other. You can write more content. You can interview more members. You can spend longer building relationships with key bloggers. You can forever monitor and tweak your website design.

You can never run out of this work, but that’s not the point.

All the work listed above, is work that helps develop, grow and strengthen your community. This is the most important work. This is the priority. It’s not sexy. It’s not necessarily exciting. But it’s the work that really matters.

Too often, it’s the work that gets put aside in favour of trivial fire fighting tasks. Too often it’s not a case of running out of important work to do. It’s that we never begin the important work in the first place.

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