Month: June 2009

Most community builders don't bother with traditional publicity. It's a shame. The media you want to reach, write about the people in your community. You

Prizes and rewards are different. Prizes encourage desired activity before a prize, a reward encourages activity after the reward. I prefer the latter. The best

If your own employees aren’t participating in your online community, why should your customers? The impact of having your employees talking with their fans is

If your community is going quiet, try stimulating it with conversations that members find difficult to resist. Every community I’ve been involved with has been

You need to keep recruiting volunteers, even if you have enough. Almost 6 years ago I used to be involved with UKT, a community for

A community is an intangible feeling held by it’s members. Everything you can actually see is a manifestation of that feeling. I previously called it

You trade control for participation. The more control you give to your members, the more they participate. Imagine a line, at one end is giving members

What members can do and what members will do are entirely different. Kmart and Sears have launched two communities, MyKmart and MySears. “The communities allow

Have you visited a forum and noticed empty sections for redundant or non-existant groups? This is the result of a top-down strategy. The community manager