Susan recently sent me this screenshot of membership activity in her Yahoo group, Park Slope Parents.
If you look closely, for the first 8 months, she had an average of 5 – 6 messages per day. Any self-respecting organization would have canned the project. But Susan isn’t a self-respecting organization. She doesn’t need a certain level of activity or high membership numbers to keep playing.
She took her time, developed the content, cared a lot and today has developed a business model upon her efforts. By almost every measure, she runs a community many other organisations wish they could develop.
It took Susan 7 years to develop her thriving online community, would you work that long to develop your community?