Month: November 2008

You can't launch a community with a 'seeing what sticks' approach.  This usually means mass-mailing everyone on your lists, securing some media coverage and hoping

Once your community has been going a while, you might want to go big. This means either implementing tactics that will ensure most members invite

Here’s a quick pre-launch checklist, it’s only got 10 things so far. Maybe you can add more? Developed a strong appeal for members to participate.

I can’t string these thoughts into a post, they might work better like this: It’s good to plan some fun. House parties would be terrible

School plays work because they include every child. They include every child so every parent buys a ticket. These parents convince friends and relatives to

Jon organised a community event in Cheltenham last month. The event was to decide how to improve the lower end of the high-street. No-one showed

If you run an agency, building a community around your business is a brilliant idea. It adds value, develops a lock-in and you can invite

Don't build a big online community if 5 smaller ones are better. If you sell a diverse range of products, your customers are going to

At Team AMD Gamer, we created a 15-minute movie featuring highlights of the most popular gamers. We hosted the movie exclusively on our site. The