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The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

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Building A B2B Community: Appeal To Individuals

Richard Millington
Richard Millington

Founder of FeverBee

If you’re trying to build a B2B community, you need to appeal to employees not organisations.

Figure out what motivates these employees want most. Fame? Money? Power? Recognition? Easier work? Your challenge is to translate your community’s core appeal into one of these motivations

Imagine your community is about the toy industry. Can you offer members the chance to become well known in the toy industry? Can you improve their job prospects? Can you give them ideas that will save them money?

If you can, write up a few success stories and share them. If you can’t, work to develop a platform that does.

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