You don’t need to be an expert within the industry to build an online community. But you do need the ability to recruit and motivate experts.
Your job isn’t to produce the content yourself. Faking expertise is a terrible idea. Your job is to recruit experts who would love run an online community. You don’t manage the community, you manage these 5 – 10 people.
That means coaching them, motivating them and finding rewards for their time.It means designing the architecture for the community to succeed. It means coming up with ideas they would love to implement.
Most of all, it means giving them everything they need, then getting out the way.
Final note, this means you might not get the credit. Does that bother you?
