Month: April 2008

How many Account Executives can raise their hand up and say, honestly, “my job can’t be outsourced“? I’ve been busy moving house recently, in my

Sure it’s a funny story, but…in case anybody was ever in any doubt just how much of a press release might make it into a

Two divergent themes emerged about podcasting this week. Neville Hobson noted the cancellation of two podcasting conferences. Neville wondered if businesses had lost interest in

How good are you at PR? Can you get customers to wear your clients’ t-shirts? That’s the ultimate brand test isn’t it? Making a brand

McDonalds and Burger King both announced interesting initiatives this week. Burger King launched the £85 burger and McDonalds hired Bruce Oldfield (designer for Princess Diana,

Mass-mailing journalists is what scared agencies do. They’re scared the story isn’t good enough for their key publications that matter. So they mass-mail in the

Social Profile, an apps package for Facebook, has just e-mailed me a list of people who live within 10 miles. Along with what people think

I hate Tweets from people who are travelling. Really, why does that interest me? Your plane is delayed? Train is late? Lady is snoring next

The SEO battlefield has shifted a little bit. Now a single great picture or video can get you onto the first page of search results.