I hate Tweets from people who are travelling. Really, why does that interest me? Your plane is delayed? Train is late? Lady is snoring next to you? I really don’t care…but the transport companies should.
Perhaps more than any other medium right now, people are criticising transport companies on Twitter. Almost none stop. I wonder how hard it would be to get two people from customer complaints to monitor Twitter mentions and begin responding to these complaints? Make the situation right. Someone’s train is late? Comp their journey. They will mention it to hundreds maybe thousands of followers.
Even better, monitor your competitors. Do you see a disgruntled customer? Invite them to trial your service for free just one time. I’d bet my house that it would get mentioned on their Twitter stream
Simple, maybe. Effective, Probably.
