Month: February 2008

What organisations out there would you downright, outright, refuse to work for? Which companies do you consider ‘too’ evil to ever associate yourself with? Tobacco

Back in my days as a young, wide-eyed, PR Account Executive I once made a pretty bad mistake with a pretty important client. Our client

Here is a theoretical situation: You’ve just written a press release. You send it to the client for their approval. They come back with a

As a time-limited internet user, would you spend a moment of your spare time reading a cornflakes blog? Really, what if the cornflakes blog was

I’m sure all my feed-readers enjoyed that misplaced post. Sadly these are the problems you encounter when you mix your pages with posts. The problem

I’m going to stick my neck out and say that this Guardian Travel blog, is a Viral Marketing stunt to promote E4’s teenage drama, Skins.

I would love to believe that a mass community of people impulsively got together to bring back the Wispa Bar. Then Cadbury’s spotted this demand,

What if over 150,000 people wanted to buy your product on May 15? Better, what if they planned to buy as much of your product

So New Woman and First, two popular women’s magazines featuring the usual Celebrity gossip and fashion/beauty/sex advice, have gone under. Well, they are “suspended pending