The truth behind the Wispa Bar…at the back of the sofa

February 13, 2008Comments Off on The truth behind the Wispa Bar…at the back of the sofa

Wispa_2I would love to believe that a mass community of people impulsively got together to bring back the Wispa Bar. Then Cadbury’s spotted this demand, hired a PR agency, and relaunched it. But I’m becoming rather cynical in my Autumn years and can’t help suspecting that the whole campaign was a rather magnificent work of PR. Others have had their suspicions, though Borkowski claims it’s 100% genuine.

So, here’s a new Wispa story. A student finds a 4 year old Wispa Bar down the back of the sofa and auctions it on eBay (where she notes she remarkably has 2). Last I checked the auction had reached over £265.

Did Borkowski, or someone else spot this eBay sell through great monitoring of the online scene and then draw attention to it? Or has is both the story and bar purely manufacturer for hungry media?

Anyone got any opinions on this one?

Comments Off
©2018 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES The price for membership is $750.00 per month or $7,200.00 per year
Select
Community Development Program The price for membership is $1,100.00 per month or $10,560.00 per year
Select
Director of Community The price for membership is $8,770.00 per month
Select