The truth behind the Wispa Bar…at the back of the sofa

February 13, 2008Comments Off on The truth behind the Wispa Bar…at the back of the sofa

Wispa_2I would love to believe that a mass community of people impulsively got together to bring back the Wispa Bar. Then Cadbury’s spotted this demand, hired a PR agency, and relaunched it. But I’m becoming rather cynical in my Autumn years and can’t help suspecting that the whole campaign was a rather magnificent work of PR. Others have had their suspicions, though Borkowski claims it’s 100% genuine.

So, here’s a new Wispa story. A student finds a 4 year old Wispa Bar down the back of the sofa and auctions it on eBay (where she notes she remarkably has 2). Last I checked the auction had reached over £265.

Did Borkowski, or someone else spot this eBay sell through great monitoring of the online scene and then draw attention to it? Or has is both the story and bar purely manufacturer for hungry media?

Anyone got any opinions on this one?

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select