The truth behind the Wispa Bar…at the back of the sofa
I would love to believe that a mass community of people impulsively got together to bring back the Wispa Bar. Then Cadbury’s spotted this demand, hired a PR agency, and relaunched it. But I’m becoming rather cynical in my Autumn years and can’t help suspecting that the whole campaign was a rather magnificent work of PR. Others have had their suspicions, though Borkowski claims it’s 100% genuine.
So, here’s a new Wispa story. A student finds a 4 year old Wispa Bar down the back of the sofa and auctions it on eBay (where she notes she remarkably has 2). Last I checked the auction had reached over £265.
Did Borkowski, or someone else spot this eBay sell through great monitoring of the online scene and then draw attention to it? Or has is both the story and bar purely manufacturer for hungry media?
Anyone got any opinions on this one?