Another mag dies, will a PR agency?

February 8, 2008Comments Off on Another mag dies, will a PR agency?

Newwoman1So New Woman and First, two popular women’s magazines featuring the usual Celebrity gossip and fashion/beauty/sex advice, have gone under. Well, they are “suspended pending a month-long consultation process”.

Now, if your client considered New Woman a key publication. What are you going to tell your client? How are you going to justify your fees now? What if you’ve previously invoiced for “relationship building” with journalists at New Woman? New Woman is just one example (just today’s example) of a magazine going under. And like others, it’s going to affect a fair few PR agencies out there.

This is where the battleground within communications is. When a client sees a key magazine going under, do they wonder what their PR agency can do for them now? Do SEO companies see it as an opportunity to pounce with an alternative? Or Direct marketing agencies? How about advertising agencies?

How are we fighting to keep clients which overrate print media? Is the switch to online PR so easy? How are you tracking where the New Woman readership goes next?

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE
GO TO THE CUTTING EDGE OF COMMUNITY BUILDING

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE
Please Select Membership Level to access more posts.

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select