So New Woman and First, two popular women’s magazines featuring the usual Celebrity gossip and fashion/beauty/sex advice, have gone under. Well, they are “suspended pending a month-long consultation process”.
Now, if your client considered New Woman a key publication. What are you going to tell your client? How are you going to justify your fees now? What if you’ve previously invoiced for “relationship building” with journalists at New Woman? New Woman is just one example (just today’s example) of a magazine going under. And like others, it’s going to affect a fair few PR agencies out there.
This is where the battleground within communications is. When a client sees a key magazine going under, do they wonder what their PR agency can do for them now? Do SEO companies see it as an opportunity to pounce with an alternative? Or Direct marketing agencies? How about advertising agencies?
How are we fighting to keep clients which overrate print media? Is the switch to online PR so easy? How are you tracking where the New Woman readership goes next?