I sincerely hope that no marketing agencies out there were using ‘views’ as the measurement of success for a YouTube video.
Now stats for videos are available. Clients can demand to see how many people are watching the video (not just repeated views) and where those people are from.
You weren’t just getting everyone in your agency, and their families/friends to watch it were you?
On the positive side, those that are producing great viral videos, now have plenty more data to analyse.