Should marketing agencies in Cheltenham help each other? Would you help your competitors?
I want marketing and PR agencies in Cheltenham to start talking to each other. Like other towns, it’s competitive here. Lots of agencies are chasing too few clients, many of whom can’t afford much. The result is fierce competition, and a high level of grudges, negative opinions and lack of co-operation.
But why not? What would be so wrong with a dozen or so local marketers meeting up once a month and sharing advice? Why not discuss future trends, debate the local business situation and assess if working together might be worthwhile?
Imagine what might be accomplished. First, by sharing advice you’re encouraging your competitors to do the same. That helps you. Second, it means you both do a better job for your client. Third, and this is most important, it will improve the reputation of all marketers in this town.
Think what could be accomplished if businesses in local counties realised that when you hire a marketing agency in Cheltenham, you benefit from the collective wisdom of all marketing agencies in the area? A lot can be achieved from co-operation and growing the reputation of all marketing agencies in Cheltenham.
It’s a Utopian thought. Would you help your competitors?