Create A Criteria

July 21, 2010 Comments Off

Don't invite everybody to join your online community at the same time. You wouldn’t invite people with nothing to contribute to a business meeting would you?

So why invite everyone to join your online community regardless of what they have to contribute? You should have a fixed criteria for new members. Criteria for picking new members might include:

  1. They know you.
  2. They know existing members of the community.
  3. They’re very passionate about the field/jobs/interest matter.
  4. They have a point of view to express.
  5. They have an important skill or experience to contribute.
  6. They have a great personality or ambition that suits your community.
  7. They lead others they can invite to join.

If you don’t have a criteria, you don’t have a focus. Without a focus you’re lost in the sea of inviting random people to join the community. Good luck with that.

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