Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Why We Crave The Live Moments

Richard Millington
Richard Millington

Founder of FeverBee

Charlie recently told me something I should have known years ago.

You can record a keynote slideshow in advance and play it during a live online webinar (sound and all).

The benefits are obvious. You can record it surrounded by notes, in a controlled environment, and correct for any errors.

When you play the recording, you can ask questions on twitter, answer questions, clarify statements, and be your own support team…or make dinner.

The downside is a subtle, but more significant. We expect pre-recorded to be flawless. We expect live to be raw. If you’re creating recorded content for members. It should be professional and flawless. Caty spent 6 months developing professional recorded material for our course. That’s the standard you have to hit.

If it’s live, we want the experience that’s complete with mistakes, umms, and moments of vulnerability.

Every performance is diminished when we know an artist is miming. Replicas are far less interesting than originals. If you’re leading a group, make your recorded material perfect and your live activities a genuine experience. A genuine experience needs to have unscripted moments and audience participation.

Don’t confuse this with being unprepared. You should know your material, practice, and plan every live session thoroughly.

Tomorrow I’m hosting my first live webinar in a while.

We’re going to explain how community professionals from all types of groups get stuck, what tasks we can stop doing, and how we can get unstuck by doing the right activities.

If you’re feeling you need a jolt, this might help.

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