Why People Make Their First Contributions To A Community

June 5, 2013Comments Off on Why People Make Their First Contributions To A Community

Do you know why people make a first contribution
to the community?

It’s for one of the following reasons:

  • Anticipated reciprocity. They expect a
    response to their actions. If they post a comment, they would like a response.
  • Increased recognition. They want to
    increase their own profile and satisfy their need for self-validation and
    self-esteem.
  • Efficacy. They want to have an impact
    upon their surroundings. We could categorize this under power/influence.
  • Attachment. They want to feel part of a special group and associate themselves with the group's identity. 
  • Communion. They already feel part of the
    group offline and want to join in the online fun. 
  • Need. They have an immediate need for
    information. This is primarily in support-based communities.

If you want members to make their first active
contributions to the community, it’s better to focus on a message based upon
the top three (anticipated reciprocity, increased recognition and efficacy). 

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