What To Look For When You Hire A Community Manager

April 12, 2010Comments Off on What To Look For When You Hire A Community Manager

Experience aside, most community manager jobs look for the wrong skills. If community building is about bringing a group of people together and developing a community spirit amongst them – then you need to find people with skills that fit that.

There is a real skill involved in this line of work Most Facebook groups, Ning sites, forums and branded communities fail because the individuals in charge of them don’t have the skill for this line of work.

  • Ability to develop community spirit. Fostering community spirit between an unconnected group of people is a real talent. Traditional marketers and web designers don’t have this, but great community builders know how to go deep within the community to build the connections that lead to a powerful community spirit. Obvious question: “How would you develop a community spirit?”
  • A clear criteria for creating a community. A skilled community builder has a set list of requirements a boss/client must pass before creating a community. S/he makes sure these foundations are in place before developing a community
  • Interpersonal connections. A skilled community builder knows how to have thousands of online one to one interactions and end each on a constructive note that deepens a relationship. How does your prospect engage you in his/her e-mails?
  • Empathy. It’s vague, but it’s there. A skilled community builder can empathize with what members really want. This is a learned skill rather than an inherent one. They know if a member is seeking power, fame, money or just wants more friends. Even better, they know how to ensure every member can get what they want from the community.
  • Resolving debates the proper way. A skilled community builder doesn’t remove the post to end a fight, they reach out to both individuals and resolve the problem that caused the post in the first place. When has your prospect resolved a debate without removing a post?

There are certainly plenty more, but if I were hiring – these are the key skills I’d want to see in my recruit. Almost everything else can be learnt (or taught) in a few days.

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select