What Matters (and what doesn’t)

October 26, 2008Comments Off

What Matters?

  • Average time on site.
  • How many members are actively participating once a week.
  • Members meeting new people who can help them.
  • Whether the debates are positive/constructive or negative/destructive.
  • You’re doing less work than last month.
  • You have more super-members.
  • More members are volunteering to help you out.
  • The ideas and feedback the community is generating.
  • Whether employees have embraced the community.
  • How many of the discussions are generated by you, and how many by the community.
  • The community is recruiting new members themselves.
  • How many people you approach join the community.
  • Your business is committing to serving its community.
  • Members feel they are part of your business.
  • Is the community growing or shrinking?
  • Offline events and real-world meetings.
  • Technical problems.
  • Are you closer to quitting?

What doesn’t matter?

  • Number of members.
  • How many ads are clicked.
  • Page views.
  • Does it look good?
  • PR coverage.
  • Competitors.
  • The number of links you’ve received.
  • Sales.
  • Fights.
  • Income -vs- Expenditure
  • Invites to conferences.
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