What If Members Knew What We Know?

September 25, 2014Comments Off on What If Members Knew What We Know?

If your members were more aware of how their minds worked, would they act differently? 

For example, if they knew that arguments tend to polarize people – would they still argue as much? Or with the same unending ferocity? 

If they knew that we have less respect for those that feel compelled to defend themselves against any possible perceived slight, would they be as defensive and alert to any feasible slight?

If they knew that it takes a certain number of 3 to 18 weeks (research varies) to form a habit, would they play a collaborative, active, role in trying to form the habit of visiting the community? 

If they knew that socializing with other members was key to becoming a regular, active, participant – would they make more of an effort upon joining to participate?

In short, instead of trying to guide/nudge them to taking the desired actions – what if we just tell them how it works? 

If members know more of what we know, do they act differently?

If we can educate members in how their minds work in social settings, do they act better in communities? 

This is a hunch we're quietly exploring. So far the results are leaning towards positive – but need a little reinforcement of the message. 

On October 29th to 30th, the world's top 250 community professionals are going to SPRINT in San Francisco. Will you be one of them?


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