What came first, the techie or the community manager?

September 5, 2008Comments Off on What came first, the techie or the community manager?

techies Technical people are brilliant people. Truly, I’d be a mess without these beautiful creatures. But too often a company asks them to build the infrastructure before bringing in a community manager.

How about finding the community manager first and letting her scope out out the community a little? Let her develop the online profiles of the audience and then hire the techies…if you need them.

If the people you’re trying to reach only use Facebook, then a dazzling blog with an integrated wiki/YouTube platform, wrapped snugly in the client’s branding, isn’t helpful. Worse, the client will want to use it, because it cost a lot.

The difference, is the community builder has a vested interested in building a thriving community. I like to point to previous communities I’ve built and say “see, I can do this”. A techie wants to point to the best-looking infrastructure possible and say “you see, I build that. It looks great!”.

Which will work best for your business?

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