We’re in the early phases of revamping the FeverBee Experts community (which, admittedly, has been unsupported for too long).
Part of what we’re trying to figure out is what the perfect welcome message looks like (feel free to add your thoughts).
There are two ways of doing this.
The first is to use your personas, your understanding of the audience, and your own intuition to craft a message you think is going to resonate.
The other is to look at what’s worked really well elsewhere. But since you rarely have the data to see if another message made people take action, look at it from your own perspective.
What welcome messages in the past have made you take action?
Any time you join a community or group and then find yourself clicking a call to action and participating, capture the exact language and format used (use Evernote or similar tool). Copywriters often refer to this as a ‘swipe’ file.
This doesn’t just work for welcome messages, it works for any effective email, newsletter, digest, static copy, or aspect of any community. If it motivates you to take action, make a note of it.
Or, as a shortcut, feel free to help us out by sharing what welcome messages have worked on you (or for your community) in the past.
