Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

We Don’t Like Outsiders

Richard Millington
Richard Millington

Founder of FeverBee

Be very careful about being the outsider.

It’s almost impossible to build a community from a group of people if you’re not one of them.

It’s harder to tell a group of people what to do if you’re the outsider. 

They don’t know you. They don’t trust you. 

The CHIP process is designed to overcome this for new communities. You become one of the group before you try to build a community among that group. 

If you’re taking over an existing community, take a LOT of time to get to know a large number of members before imposing your will. 

Be one of the group before you lead the group. 

On October 29th to 30th, the world’s top 250 community professionals are going to SPRINT in San Francisco. Will you be one of them?

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