What Is The Real Value Of An Online Brand Community?
Last week, I presented at the CMX Summit on how to build an indispensable community.
Speaking with many of you afterwards, the biggest takeaway was our approach to measuring an online community. We don’t focus on ROI, we focus on something different entirely.
Today I published my first Medium post which I hope you will check out.
It’s a longer reads than most blog posts here. It breaks down what’s wrong with our current approaches (true believerism, call deflection, ROI calculations) and identifies a new path forward.