You could mumble something about engagement, try to wing it, and hope you survive the spotlight from a senior exec.
That’s not very fun though. And it’s certainly not great for your career.
Or you could pretend to be a caged tiger just waiting for the slightest question of value to arise so you can jump all over it.
Your attitude will determine your career altitude here. If you try to avoid it, slink away from it, hope it doesn’t come…you won’t rise very far. If you become determined to definitively prove value at every opportunity, your career outlook will look very different. You don’t hide from the question, you sit in meetings hoping it will come up.
Measuring your community’s ROI is only one small part of this challenge. The numbers are useful, essential even. But they’re useless unless you know the process of communicating and establishing value with stakeholders.
Ever wondered how to get your boss on board? What to communicate to whom? And why some people are so resistant to clear value? You can begin solving that today.
Jump straight to communicating value here and take the 10 to 15 minutes to read this chapter. Not every idea will work for you but you might pick up the exact skills you need to establish value and get the support you need to do truly amazing work.
