Thank You Gifts

April 22, 2011Comments Off on Thank You Gifts

The problem with offering tangible rewards to increase participation is it usually has a negative long-term impact. 

Members that were previously making contributions for internal rewards (appreciation, self-identity etc…) suddenly relate their contributions as part of a transaction. The best transactions mean getting the most and giving the least. 

In addition, the impact of rewards is diluted over time. So you need to continually up the reward to maintain the same level of participation.

Don't use rewards, it's not sustainable. Certainly don't use defined rewards for a defined amount of activity.

Instead, if you feel a key member's commitment to the community is sagging, send a one-off thank you gift. Be clear that it is a thank you, make it personal and give no indication that it will ever happen again. 

Comments Off
©2019 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.