Understanding Habits In Online Communities

April 3, 2014Comments Off on Understanding Habits In Online Communities

When you visited Facebook this morning, what was your motivation?

What did you want to achieve? What did you want to learn? 

What about Twitter? Reddit? Instagram? What about the relevant communities in your niche? 

The answer, I'm guessing, is to see what's newThat's not a motivation. You visit because it's a habit

You have been doing it for long enough, with enough frequency, that it would be difficult not to do it. You might even use a website blocker to stop you from going to one of these sites. 

The most exciting (and potentially darkest) aspect of bringing social science into communities is habit formation. If we can make our communities habits, members will visit every single morning to see what's new. 

This means we need to master different community visiting triggers, get better at simplifying actions, make rewards invariable (this doesn't mean gamification), and allowing members to build long-term investments in communities. 

A few starting points on the topic below:

Mastering social sciences like these and bringing them in to our work is how we earn our bacon. Let's get really, really, good at understanding habits.  


If you want to master the social science approach to building successful communities, sign up for our Professional Community Management course.

Registration is open now. The course begins on April 28th. 

Comments Off
©2018 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES The price for membership is $750.00 per month or $7,200.00 per year
Select
Community Development Program The price for membership is $1,100.00 per month or $10,560.00 per year
Select
Director of Community The price for membership is $8,770.00 per month
Select