Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

The Top Member Is Not The Boss

Richard Millington
Richard Millington

Founder of FeverBee

She answers almost every question within seconds.

She posts dozens of times a day.

She is in your insider group and gives you plenty of feedback.

On paper, she is your indispensable member.

And now she’s annoyed about something and wants a change.

Be careful here.

The more you treat her as the boss of a community (rather than a volunteer), the more she will behave like the boss of a community.

If the ideas and feedback are good and representative of the community, then act upon them. But don’t act upon them just because she’s your top member.

p.s. it’s often the very top user whose holding back participation from other members by responding to every question before anyone else gets a chance.

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